2D Animatics for testing
The success of the Rinvoq campaign can be attributed to the effectiveness of the test animatics. By creating animated 2D images, the client was able to visualize these people as they were in their active lifestyles without worrying about psoriatic arthritis. The videos not only captured audience attention but also effectively communicated the benefits of Rinvoq.
As a result of the positive feedback from testing, the client was able to confidently move forward with a highly visible television and print campaign.
