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Concept Development | Art Direction | Visual Design
Collaborative Team Leadership | Technical Problem-Solving

 

Professional Experience

 

Lead Art Director
WB+TDP

September 2024 – current   |  New York, NY
  • Develop and document an Unreal Engine-based animation pipeline, integration of new Motion Capture and AI tools into a revamped workflow to improve visual appearance of all output material.
  • Art direction and lead on 3D and AI-based animation projects ranging from pre-viz animatic to post VFX. Ensure quality control before client review.
  • Directly manage freelance talent and provide regular job performance feedback to improve the team’s on-time delivery rate by 5% within one year.
  • Provide live in-house or remote edit session collaboration with clients. Edit and adjust creative material on-the-fly, and coordinate with other artists in-session.

 

Senior Art Director
Lord Abbett & Co, LLC

April 2024 – August 2024   |  Jersey City, NJ

Created a high-visibility internal campaign video for the in-office Heritage Museum.

  • Designed and composited visually compelling sequences to engage employees and visitors, enhancing internal brand identity and historical storytelling.
  • Collaborated closely with internal stakeholders to align visual narrative with brand tone, culture, and historical accuracy.
  • Contributed to a permanent installation in Lord Abbett’s newly designed headquarters—seen by over 1,000 employees and VIP guests annually.
  • Delivered final deliverables on time and within budget for a 100% internal satisfaction rate from the team and C-Suite stakeholders.

 

Lead Art Director
Mechanism Digital

May 2021 – April 2023   |  New York, NY

Led visual storytelling across film, TV, interactive, and digital platforms. Created impactful motion design, 3D product renderings, and branded assets using 2D/3D tools.

  • Managed freelancers for VFX production in five(5) feature films.
  • Conceptualized visual narratives, pitch decks, and mood boards aligned with brand visions. Presented ideas to clients and influenced key stakeholders.
  • Supported IT Department with AWS testing and problem solving; optimizing After Effects files for 20% faster VFX renders.
  • Leveraged new software/AI tools for design/innovation processes.
  • Focused on brand campaigns for corporate, fashion, pharmaceutical, CPG, and construction industries. Examples include WebMD, AutoTrader, Domino’s Pizza, Maria Tash, Pfizer, and Netflix.

 

Art Director – Edit/Animation
Turbo Dog Productions

June 2014 – May 2021   |  New York, NY

Lead Animator and Editor for the department, responsible for completing animation

projects within a team environment. Provide clients with in-house Editorial sessions.

  • Managed an eight-member team, delegated assignments to animators/editors, and oversaw their progress to meet the demand for multiple monthly projects.
  • Created a permanent 3D pipeline to track assets to meet the increased demand for 3D animated projects.
  • Played an instrumental role in reducing average project turnaround timelines from four weeks to two weeks.
  • Managed and executed live in-house edit sessions with clients, leading to full client satisfaction and repeat business with agencies.

 

Creative Director
Tribune/WPIX-11

February 2013 – January 2014   |  New York, NY

Cooperated with internal departments and outside agencies to create on-air promos, news graphics, and visual content for sports, talk shows, and commercials.

  • Coordinated production tasks with producers and fellow animators/editors to ship out multiple concurrent projects per month.
  • Notable brand projects included AB/InBev, Unilever, and Burger King.
  • Successful month-over-month earnings helped branch the internal department into Turbo Dog Productions.

 

Director, 3D Animation
Animated Storyboards, Inc.

May 2008 – January 2013   |  New York, NY

Undertook a major initiative to improve and reorganize the Bangkok office’s 3D department on behalf of the largest independent worldwide animatic agency. Achieved goal of motion capture pipeline installation four months ahead of one-year schedule.

  • Managed a 15-person staff by evaluating workload distribution, assigning deadlines, and tracking progress.
  • Helped the company shift from 2D Animation to 3D Animation for animatic products. This increased client demand worldwide which led to the opening of additional global offices.
  • Consulted with R&D Department to install Motion Capture studio, developing pipeline and best practices for artists.
  • Memorable campaigns created for clients such as E-Trade, Nutella, Coca-Cola, AB/InBev, and Centrum.

 

ADDITIONAL EXPERIENCE

Owner/Operator
Switch Media Creative, Inc.

May 2009 – Current   |  New York, NY

Self-owned Media Boutique providing production and creative services.  Collaborate with clients on social video campaigns, TV advertisements, and design for web/print.

  • Manage the administration of the business, including sales, accounting, production, and fulfillment.
  • Provided advertising and consultation in local political campaigns for New York and New Jersey, resulting in dozens of campaign victories.
  • Successfully delivered campaign projects for local businesses valued upwards of $50k.
  • Earned multiple gold-level advertising honors, including Reeds, Telly, and Hermes Awards that recognize excellence in creative execution.

 

Education

New York Institute of Technology | B.F.A, Major in Computer Graphics                                                        

 

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